[youtube]http://www.youtube.com/watch?v=lihLdXHx8jM[/youtube]
In print, budget battles are all about numbers, but in real life they’re actually about people. The ad above, funded by a coalition of hospitals, clinics and health care unions, makes that point very well.
I’m told this ad will be running in fairly heavy rotation, and I’ve got a sneaking suspicion it’s just the opening salvo.



