We’ve all seen those “Reject R-67” ads the insurance industry is running, featuring a fake family making fake claims about how R-67 will raise your premiums, or the laughably fake law firm made out to look like a parody of your typical lawyer joke. Well the first “Approve R-67” ad just hit the airwaves, and it somehow manages to use a real person — not an actor — to speak honestly about the kind of real personal tragedy the bill addresses.
Personally, I find the real person more persuasive than the fictional one.