As reported on BlatherWatch, KIRO-FM’s “Too Beautiful To Live” was in fact eponymously named, ending its on-air run about a year and nine months after it started. That’s about as long as my show lasted on KIRO, and while I’ve got nothing against TBTL or its host Luke Burbank, I gotta say, in the radio business, what goes around comes around.
While it was never explicitly stated, it seemed clear at the time that I and most of the rest of my weekend and late-night colleagues were axed at least partially to make room on the payroll for the somewhat pricier TBTL. I was of course disappointed at the time, and a lot of inside-radio folks reassured me that KIRO was making a big mistake dumping me… but then, none of these radio-insiders have since offered me a show on their stations, so it was really hard to argue with KIRO’s decision from a business perspective. In the year and a half since, the switch to FM, the advent of the PPM, and the declining radio market in general have hit KIRO hard, so despite my full spot load, and my relatively low costs, I don’t know if my show would have survived regardless.
Replacing TBTL in the slot will be the familiar (and I assume, much cheaper) voice of Frank Shires, who is nearly always wrong and incredibly uninformed, but who happens to be perhaps the nicest and most gracious person I’ve met in radio, so I wish him the best of luck. Also my best wishes to Luke, Sean and Jen… especially to Jen, who is as friendly in person as she comes off on the radio, and to the ever so easy-going Sean, who as my first board-op made my baptism-by-fire radio debut so much less frightening and disastrous than it should’ve been.
And finally, here’s my fervent wish that KIRO and its newsroom survives this economic and audience downturn and eventually comes back stronger than ever. I came to KIRO merely to do my own liberal thing, but it was when I had the privilege of keeping listeners company and informed during the 2006 wind storm and power outage that I learned what an incredible resource a radio station could be to a region. We would all benefit to see KIRO return to its live and local glory, regardless of who is behind the mic.