It’s candidate filing week in Washington state, and an eagle-eyed colleague emailed me a WTF over the filing of state Rep. Eric Pettigrew (D-37), which surprisingly lists “States No Party Preference.” WTF indeed.
So I emailed Pettigrew to ask him if this was a mistake or a statement, and he quickly responded:
Im in NY/Boston for the week. I filed on my iphone (which has a small screen) and I must have missed the pref. line…I am, have always been will ALWAYS be a Democrat.
Thanks
EPSent from my iPhone
While I in no way doubt Pettigrew — he always has been a BIG Democrat in every sense of the word — this incident does suggest an exciting new PR strategy for crisis-challenged politicians, executives and other public figures, a technique I dub the “Sent from my iPhone Effect.”
For example, BP CEO Tony Hayward could have quickly shifted the blame for the Deepwater Horizon disaster with a simple, believable, typo strewn email:
Waz using iRig app to trigger blowout preventr when lost 3g coverage. Damn ATT!
THSent from my iPhone
Or imagine former President George W. Bush’s ready-made excuse for failing to heed the August 6, 2001 daily security briefing entitled “Bin Laden Determined to Attack in US”:
In crawford cutting brush. Couldnt reed on iphones small screen.
WSent from my iPhone
The possibilities are endless.
HA READER CHALLENGE:
In the comment thread, imagine your “Sent from my iPhone” responses to some of history’s greatest scandals and disasters.