If you said 50 cents a day (and a buck-fifty on Sunday), you’d be wrong.
At least, that’s according to “Slim” Jim MacIsaac, who’s goofball numbers are getting front page treatment at the P-I.
This is from an email received earlier today:
Using the same methodology reported in the PI to arrive at the $160B cost figure for the joint ballot measure, the Seattle PI costs a reader $60,000.
Here’s how it works: 50-cents per day for 6 days a week, plus $1.50 for Sundays. That’s $4.50 a week, multiplied by 52 weeks a year for $234 per year. But wait – those are 2006 numbers. Using MacIsaac’s terms, you go back to what you’ve been paying since 1996 and go forward to what you’ll pay through to 2057. Using ST’s/MacIsacc’s/PI’s annual inflationary factor of 5.2%, you deflate back to 1996, inflate up to 2057, add it all together and you get $60,075.37 – the true cost of the PI to the reader. I like Joel Connelly, but he doesn’t seem like much of a bargain at that price, now does he? Curiously, the PI does not use these figures to encourage purchasing their product.
But wait again – this is the “true cost” of the PI for one reader, not all readers combined. So, to find the “true cost” of the PI to the community you have to multiply the per reader cost by their circulation figure (since a growth inflator of 5.2% was already in the per reader figure, you don’t have to apply it again to the circulation figure). Keeping in mind that my degree is in Political Science, not Mathematics, the number I get is $7,943,946,401.21, or $8 billion.
I too love Joel’s column, but at 60k, that’s one expensive paper.