Cocaine was first discovered in 1860 by Albert Niemann, a German chemist who identified it as the active chemical compound in the coca leaf. Before 1914, when cocaine was still legal in the United States, it was consumed primarily as an ingredient in tonics, ointments, wines, and other products. It was the original “Coca” in Coca-Cola. Vin Mariani, a well-known coca wine, had the face of Pope Leo XIII on its label. Leo and his successor, Pope Pius X, were both fans of the drink. During the temperance movement, however, cocaine was banned along with other drugs in the Harrison Narcotics Act of 1914. Over the next few decades, its use dropped significantly in America as amphetamines started to become more popular.
In the late 1970s, however, the use of cocaine began to rise again. Instead of being an ingredient in various products, though, people were ingesting the drug straight up their noses as a powder, a method that had far more intense effects for the user. Just as alcohol prohibition led to the consumption of alcohol in more dangerous ways, the prohibition of coca eventually led to a trend of ingesting the drug in ways that were baffling to South Americans, where chewing on coca leaves or brewing them in tea has been commonplace for many generations.