Having digested the remains of the Seattle P-I’s print audience, the Seattle Times is bleeding readership again, its paid circulation dropping 4.51 percent over the previous six month period, pretty much in line with the industry average. If worse for the industry is the decline in advertising revenue, down another 8.7 percent to $16.3 billion… less than half the industry total only two years ago.
Personally, I have serious doubts as to whether print remains a viable medium for delivering daily news in all but the largest markets. But I guess time will tell.