I agree with O-Dub in general that when protesting you’ll be more effective if you, “Get a haircut. Wear a nice shirt. Carry a sign with a message that makes some kind of sense to an average American.” I’m sort of proud of the fact that every piece of B-roll I’ve ever seen myself in at a protest, it’s been in a coat and tie. Sometimes, especially if you’re marching, it gets hot.
Still, I don’t think that if the occupy Wall Street people were dressed to the nines, that they’d be taken particularly seriously. I mean, the Tea Party dress pretty silly, and still manage to mostly get glowing coverage since they’re protesting for the pro-wealthy, pro-corporate position. No, I’m afraid that as long as you’re pointing out that power maybe shouldn’t be concentrated in a few hands, the rest of your message is going to mostly be ignored, obscured, and fought.
So while I say, dress with a seriousness equal to your cause, also, try not to blame people for protesting differently. Especially when they’re generally right.