The Seattle Times Co. jumped directly into two of the state’s hottest political contests Wednesday, launching an $80,000 independent-expenditure campaign promoting Republican gubernatorial candidate Rob McKenna and announcing a similar effort in support of the referendum to legalize gay marriage.
I don’t like either of these, but the R-74 ad makes a tiny bit of sense on its own. They look like they might win a squeaker, so the Seattle Times can say, “oh look our ads made the difference.” I don’t think that’s good for the brand of independent minded fair people, but at least I could see a path to it working. But since McKenna is losing, and will probably lose, the pitch will be buy an add, it won’t help you? Or do they think it will turn it around?