“Disintermediation.” That’s what this is called. First the Internet enabled politicians to connect directly with voters, disintermediating the legacy press out of the equation. Now tech savvy politicians like Darcy Burner are attempting to use the Internet to connect directly with voters, disintermediating political advertising out of the equation… and the high-priced, professional media consultants who create it.
Sure, it’s a little rough and homemade looking, but that’s because it really is homemade — Darcy actually recorded and edited the clip by herself. No doubt, as the campaign moves into full swing, she’ll have to delegate these kind of tasks to others, but this personal touch is a great way for voters to meet Darcy the way I’ve had the privilege of meeting Darcy… getting to know her as the kind of funny, smart, passionate, hardworking person we need more of in Congress.
Oh, and as Darcy mentions in the video, she’s one of the top-three finalists in Democracy for America’s Grassroots All-Star competition; the winner will receive DFA’s first endorsement of the 2008 campaign cycle, and a huge boost to their election prospects. Second round voting ends Wednesday, so vote for Darcy today!