Now that’s rich… the Seattle Times editorial board giving Apple’s Steve Jobs business advice: “Apple’s latest iDevice needs a new name.”
Huh. Now let’s see. Since returning to Apple about a decade ago, Steve Jobs has rescued it from oblivion while introducing a string of hit products that have led to soaring market share, unmatched margins, and quarter after quarter of record profits… even during the biggest economic downturn since the Great Depression. In the process Jobs has also managed to redefine both the music and smartphone industries, while increasing Apple’s share price some 2800%.
Meanwhile, over that same decade, the Times has watched its readership, influence, newsroom and revenues shrink to the point where 49% shareholder McClatchy has essentially written off its investment to zero.
And they’re telling Jobs how to run his business?
But it’s not so much the misplaced smugness of the Times editorial that bugs me, or the fact that it’s based on a lazy joke that had run its course within hours of last week’s product announcement. It’s that with everything else going on in the world today, this is what they waste precious op-ed column inches on?
And I’m the one who’s accused of not being serious.