Yet another major poll has come out showing Bush’s late summer lead in the polls to have been illusory, this time from Zogby International, which reports Bush 46%, Kerry 45%. Of course, the Zogby polls have been much more consistent than most of the others, never showing Bush with a lead outside the margin error.
And while you’re skimming the Zogby site, I strongly recommend you read the pre-debate column from John Zogby, in which he reaffirms his predictions from last May that Kerry would win in November: “The Race Is Still Kerry’s To Lose]”.
Zogby argues that Bush’s negatives amongst undecided voters are simply too high:
From there we see a startling statistic: only 16% to 20% of undecided voters feel that the President deserves to be re-elected. Forty-percent of this relatively small group feel that it is time for someone new.
To win, Kerry needs to give undecided voters a reason to vote for him. And last Thursday’s debate was an important step.