Apparently, anything made by McDonald’s tastes better:
Even carrots, milk and apple juice tasted better to the kids when they were wrapped in the familiar packaging of the Golden Arches.
The study had youngsters sample identical McDonald’s foods in name-brand and unmarked wrappers. The unmarked foods always lost the taste test. […] Study author Dr. Tom Robinson said the kids’ perception of taste was “physically altered by the branding.”
Hmm. I guess that must explain this…