Anybody who has followed the dramatic collapse of the newspaper industry knows that publishers have blamed much of their woes on Craigslist for stealing away the lucrative classified advertising revenues on which the dailies had grown fat for decades. And so it strikes me as more than a bit ironic to learn that when the Seattle Times has a job for hire, they wisely choose to spend their advertising dollars where else, but Craigslist:
Executive Assistant for Top Media Co! (Seattle, WA)
Reply to: email@example.com
Date: 2009-05-11, 2:55PM PDT
Do you enjoy the challenge of working in a fast-paced, ever-changing, results-driven environment? Can you juggle ten projects effortlessly while exhibiting professional savvy and poise? Are you the go-to person who is in charge of making it all happen?
Then The Seattle Times Company, the region’s largest and most trusted print and online destination for news, information and advertising, seeks you as our new Executive Assistant.
Yup, we’re the region’s most trusted destination for “news, information and advertising”… except, you know, classified advertising. For that, even we go to Craigslist because, we may be fifth-generation inbreds, but hey, we’re not stupid.
It sounds like a demanding job. Amongst the many prerequisites you must have well-honed “email etiquette” skills, the “ability to exercise discretion,” and be a “technical guru who is proficient on PC systems such as Outlook, Excel and PowerPoint.”
Huh. If proficiency in Outlook, Excel and PowerPoint is all that’s needed to qualify one as a “technical guru” at the Times, I think that explains a lot as to why they’re now advertising on Craigslist rather than the other way around.
Oh… and one word of caution:
We offer a dynamic, drug-free work environment…
Really? I guess Nicole Brodeur must work from home.