Dino Rossi has released four TV ads (as opposed to those anti-Murray ads from IE campaigns that flooded the airwaves prior to Labor Day), but his latest is the first not to feature him narrating on camera.
Why? Perhaps because it’s relentlessly negative, and those aren’t the kinda words you want to put in the mouth of the candidate. But perhaps also, focus groups found Rossi a little, I dunno… creepy?
In any case, I never really thought those ads worked. And apparently Rossi’s media strategists agree.