See, this is why the Seattle Times is slowly going out of business:
As an industry, we are in hard times. […] Like radio, it appears that Internet-delivered news has to be supported entirely by advertising.
We offer such ads, and every quarter we sell more of them. And yet we see the pot of gold in Internet advertising going to one company: Google. […] We look at Google, and ask: What do you offer? A shelf on which to stack our product. It is an instantaneous and custom-made shelf. It is useful, and we use it every day. But still, it holds our product.
[…] Copyright law everywhere is a balancing act. It is a system of rules to make sure that writers, photographers, musicians and other creators are paid. If, because technology changes, the law gives too much power to the owner of the shelf and not enough to those who create the products on it, the law can be adjusted.
Um… could they be more clueless? Rather than trying to adapt to the new media paradigm, they want to hide from it. What’s next, suing bloggers to prevent us from blockquoting and linking? And after that, why not just sue your own customers? (Just look how well that’s worked out for the recording industry.)
Hell, if the Times doesn’t want its slot on Google News, I’ll take it; it would likely double my traffic, and with it, my revenue from Google AdSense. See, Google doesn’t steal audience from newspaper websites, it drives traffic toward them, and if the Times can’t figure out how to monetize their traffic, well that’s their problem. No wait… it’s my problem too, because part of the reason none of us are making enough money is because the goddamn newspaper industry spent the better part of a decade trash-talking online ads in a futile effort to defend their lucrative print ad business.
So quit whining about Google, Frank, and start figuring out how to get a decent price for your valuable online inventory. We’re all counting on you.