I guess I could spend some time deconstructing the anti-R71 ad above — you know, its Biblical overtones, the odd image of Adam and Eve in hospital gowns, its lie about equating R71 to same-sex marriage — but mostly I’m just struck by what a total waste of money it appears to be.
Maybe I’m totally out of touch with my fellow Washingtonians, but my sense is that the kinda folks who would be motivated to vote based on Biblical scripture are already pretty motivated to vote in any way that would punish those homosexual deviants. But the persuadable undecideds… I’m guessin’, not so much.
All in all, a pretty crappy ad, especially when compared to the effective emotional pitch of the Yes campaign.
Oops. Looks like the anti-R71 folks must know exactly how crappy their ad is in terms of appealing to anything but a fringe audience, as they don’t even allow it to be freely embedded in others’ websites. But you can view it here.