You know in the end why Newscorp felt so comfortable giving $1 million to the Republican Governors Association… why it felt such an unprecedented political contribution would have absolutely no impact on the credibility of FOX News? Because it’s never really cared about the credibility of FOX News, and it knows that neither do most of its viewers. And that, above all, is what has freed FOX News to become so successful.
While traditionalists fret about the decline of objective journalism, Rupert Murdoch long ago had the insight that objective journalism never really existed — that it could not exist — and that fairness and balance is not the responsibility of the individual news outlet, but of the entire news media as a whole. So while most of his competitors squeezed their eyes closed real tight and wished and wished for the news industry to be what they hoped it be, Murdoch went out and kicked their ass by producing products designed to exploit the way the industry really is.
I mean, honestly… do you really believe that FOX News executives really believe that their network is “Fair and Balanced,” or did they specifically choose that motto as a playground taunt to their stodgier, holier-than-thou competition?
So laugh or cry or scream or whatever at the blatant hypocrisy of Newscorp’s million dollar contribution to the Republican Party, but as long as we continue to pretend that we can do something about it, Murdoch and his minions will continue to kick our collective ass. For while there is still a place for traditional journalism, it is time to admit that FOX News is not the exception, but the rule. This is the way the game is played, and FOX deserves credit for playing it better than the rest of us.
Bravo, Rupert. And game on.