From the Albany (Ga.) Herald, in regards to the “Proud Peanut Expo” being held in Blakely, Ga., home of the Peanut Corporation of America. Here’s a nice quote from a local Chamber spokesperson.
“Our purpose is to show peanut butter is trustworthy,” Halford said. “There is a lot of misleading information. The Peanut Corporation of America (in Blakely) was a very small drop in the bucket that seems to be spoiling a whole bunch. We don’t want to focus on the bad; we want to focus on the good.”
Well, at least “spoiling” is the correct word to use. I haven’t touched one bite of peanut butter or peanuts since this case broke, even though I have a nearly full jar of name brand peanut butter I had already made sandwiches from. Clearly it’s not contaminated. However, sitting down to lunch and thinking about salmonella is rather off-putting, to say the least.
The outrageous case of PCA should be a lesson to all industries. Consumers will steer clear of products in a certain category in the wake of mass injury, even products from reputable companies. Ask tomato growers. Or the beef industry. You’d think people would finally figure out that it’s in everyone’s interest to sanely and properly regulate consumer items. Until corporate America gets this message, it’s not only consumers who lose, it’s also businesses whose sales plummet in the wake of these incidents. The cost of sensible regulation is surely less than than the hundreds of millions in lost sales every time this happens.
Props to Marler Blog.