All Washington’s major daily newspapers saw drops in circulation during the six months ended Sept. 30, according to figures from the Audit Bureau of Circulations, in Schaumburg, Ill.
The Seattle P-I’s average weekday circulation fell to 117,572, down 7.8 percent. The Seattle Times’ average weekday circulation fell to 198,741, down 7.7 percent. Sales of the Sunday paper, which contains editorial content from both newspapers, fell to 382,332, down 9 percent.
It is interesting to note that while circulation is falling at somewhat the same rate at both the Times and the P-I, the Times lost about 16,600 subscribers over the past six months compared to only about 10,000 for the P-I.
Of course, both of our dailies regularly draw over two million uniques to their respective websites each month, or about 75,000 a day. By comparison, HA has recently been averaging about 100,000 uniques a month.