Last week I listened intently to the TVW stream of the testimony for and against HB 2872, which would raise the state gambling age from 18 to 21, and was surprised to find some of the most vociferous arguments against the bill coming from state lottery officials.
Well, now I understand why. Apparently, the dispassioned bureaucrats at the Washington Lottery have decided that hooking teen gamblers is the hot new market they’ve just gotta get into. The tediously titled “Washington Lottery Business Plan, 2005-2007 Biennium” clearly charts the Lottery’s approach towards “younger players.”
This age group represents the players of the future. It is important that future Lottery games be able to respond to and satisfy the demands of these and upcoming generations of players.
And how does the Lottery intend to create a new generation of players?
The young adult market (18-24 year-olds) is a key market the Lottery intends to pursue