The Philadelphia Eagles beat the hated New York Giants today in the NFC divisional playoffs, 23-11, and will head off to Arizona for their fifth NFC championship game in eight years. I like their chances of getting to the Super Bowl, but for an Eagles fan, just facing the Giants in the playoffs is kinda like a Super Bowl in itself.
I’m listening to the post-game sports talk on Philadelphia’s WIP, streaming over my iPhone, and I’m not hearing any local ads. Nada.
Obviously, CBS Radio is running only national ads on its radio streams, which makes a ton of sense, since local ads aren’t of much interest to a national audience. And while the size of the streaming audience for each individual radio station may only be a fraction of the broadcast audience, combined across CBS’ many stations, it starts to add up. Strikes me as a great way to use the Internet to monetize existing content.