I received a mailing from Susan Hutchison. It’s vapid, empty, and nonspecific (apparently, she’s for accountability, against waste, and supports small business, jobs and the environment), but that’s all really beside the point. The point is, I received a mailing from Susan Hutchison.
Quite frankly, I don’t remember the last time I’ve received a mailing from a Republican. What little information there is in the voting roles about party affiliation (zip code and participation in presidential primaries), there’s enough to mark me as a strong Democrat in an overwhelmingly Democratic district, so Republican campaign consultants generally assume that it’s a complete and utter waste of money mailing me literature. And rightly so.
But not Hutchison’s.
Either the Hutchison campaign is not efficiently targeting their mailing lists, or, as I’m guessing is more likely the case, they’ve made the strategic decision that they’ll have enough money to target strong Democrats in the hope that we won’t have enough information to know that Hutchison has long been a partisan, conservative Republican.
This is, of course, the major drawback to our new “nonpartisan” elections for county offices; by removing the R or the D next to the candidates’ names we deny voters one of the most useful pieces of information in determining where candidates stand on crucial issues. That is, we end up with a less informed electorate.
And that is exactly what Hutchison is counting on.