If you read this blog with any regularity, you know that Goldy’s show on KIRO got the ax not too long ago. KIRO dumped all of their weekend live and local talk not too long ago. While this might be new to local talk radio, it’s nothing new to commercial music stations.
The dirty details:
KNDD-FM/107.7 laid off two staff members and is making a style change in its midday show. Gone from the modern/alternative rock station are assistant program director Jim Keller and midday host DJ No Name.
The new midday show is “Radio Impulse,” in which listeners are encouraged to use e-mails and phone text messages to request songs and get responses on whether and when that request will be played. The interactive show is an attempt “to come up with a midday show that speaks to our audience,” said Jerry McKenna, Entercom’s vice president and market manager.
Radio stations all over the country are dumping real live deejays in favor of these mass-produced, low overhead syndicated programming like “Radio Impulse.” In a drive to better relate to their younger audience, radio stations are trying to be more like an iPod, all the while not realizing that people listen to the radio because it’s not like their iPod.
As a long time The End listener, I’m pretty much done with the station. I grew up with Marco Collins, stuck with them through their fascination with “rap metal,” and stuck with them after they fired No Name the first time. But I’m done. They’re killing everything I like about radio, everything worth turning off my iPod for.
If you want to help out our buddy DJ No Name, check this out:
DJ W. NONAME PRESENTS: RADIO IS AWESOME!
An evening of comedy, stories, surprise local celebrities and one of Noname’s favorite bands to close down the show. Event will be immediately followed by an Audience Q&A where attendees can ask DJ W. Noname anything they want!
WEDNESDAY APRIL 9TH
MAINSTAGE COMEDY AND MUSIC CLUB. 315 1ST AVE N. SEATTLE WA 98109. 206-217-3700
Doors 7pm, Show 8pm
$40 for VIP (includes priority seating and champagne reception at 6pm with Noname and Friends)
Tix available Friday at 5pm at Mainstage Box Office or by calling