On Tuesday, at around 5:00 PM, I donated $100.00 to Peter Goldmark’s campaign, and challenged you all to give what you could to Peter and Darcy Burner by the midnight, August 30th reporting deadline. I’m thrilled to report that over the past 55 hours, 55 of you answered my call and donated a total of $3,535.00.
While we fell a bit short of yesterday’s goal of doubling the number of contributors to my ActBlue page, we far exceeded my expectations for total dollars raised. I’d only hoped to average about twenty bucks per donation, and maybe a couple thousand dollars tops. But your generosity blew that target away.
Netroots fundraising is still in its infancy, but it’s obviously more mature here than virtually anywhere else. 120 HA readers have now contributed a total of $6,778.36 to Goldmark and Burner via my ActBlue page. With average daily traffic of about 2400 unique visits a day, that’s an astounding response rate of 5 percent… a response rate most direct marketers wouldn’t dare dream of.
Compare that to the National Netroots ActBlue page, which has leveraged a combined readership of over 600,000 readers a day to raise about $620,000 from 7,600 donors. That’s respectable, even impressive, but on both a donor and dollar per reader comparison, HorsesAss readers kick ass.
I want to thank you all for your generosity and support. With your help we can take back Congress this November, and finally bring some accountability back to the other Washington.